But you don’t have to take our word for it. According to the Keller Fay Group, the average American mentions specific brands 56 times per week. And just under half of those conversations refer to marketing materials or editorial coverage.*

Nearly all of us would agree that word of mouth is the most powerful form of advertising available. And if people really are talking about brands that frequently, it’s easy to see why you should be thoughtful about your brand. While you can’t control what people say about you, you can control what you tell them. We help our clients identify the most successful strategies for their brand. And then develop key messages that resonate with their target.

*TalkTrack™ Survey, 2006.