In 1999, Donnell Advertising was founded by Sarah Donnell as an alternative to the conventional ad agency/client paradigm. With experience as an agency exeutive and a client-side ad director, Sarah saw the challenges of a client-agency relationship from both sides of the table, and felt there had to be a better business model.
At inception, the concept of a "virtual" agency was novel and untested. Over the ensuring decade, we proved this to be a valid and successful way of conducting business.
Typical challenges have been mitigated through the use of a stable team of talent, spanning all communications disciplines from traditional and loyalty marketing, to the new splinternet world. And overhead is non-existent since there is no central office needing support staff.
This way of working is not for every client. But it can work well for large and small businesses alike. And after more than a decade of working this way, we know immediately if this will work for a specific company or organization. Contact us and let's find out if it will work for you.
Enthusiast Marketing
Donnell Advertising specializes in enthusiast-based industries. These niche categories target consumers with a passion for a specific activity. Think boating, fishing, hunting, camping, horseback riding, pets, aviation, etc.
Enthusiast marketing differs greatly from mass consumer marketing. A thorough understanding of consumer motivation is only half the pre-requiste for success. The agency must also have the savvy and insider knowledge that only comes from participating in an activity.
Don't make the mistake of thinking that selling boats is the same as selling toothpaste or coffee. Work with an agency partner who knows how to speak and sell to consumers who are passionate about their activity.
Niche Industries
Our experience spans a wide variety of niches, but they all have one thing in common: passionate consumers who love what they do. These consumers will spend at an above average rate, but only with companies who are authentic.
Boating
Hunting
Fishing
Equestrian
Pets
Camping
Education
