Breathe Easy.

For more than a decade, Flair® Equine Nasal Strips has been helping horses breathe easier, all around the globe. This revolutionary piece of equipment quickly found enthusiastic users among the horse racing and eventing communities. And for good reason. Based on the simple principal that horses can only breathe through their noses, and that if you make the nasal passages larger, they can breathe better, FLAIR Strips are non-medicated, non-invasive, available without a prescription, and easy to apply.

Our client has worked diligently and tirelessly to press the case for FLAIR Strips to the horse racing industry as a method for treating horses with EIPH (exercise-induced pulmonary hemorrhage). For many years the widely used treatment for EIPH has been the vet-administered drug, Lasix (furosemide). Now, scientific studies have shown that FLAIR Strips are equally effective at reducing EIPH systems as Lasix.

We are proud to say that we worked on the FLAIR product when it was first launched, and today we provide on-going communications support in the form of social media management, website management, and marketing and sponsorship consulting.

FLAIR Strips sponsors some of the top names in equestrian sports including:

Eventing
Buck Davidson (US) (see photo above)
Philip Dutton (US)
Sam Griffiths (UK)

Show Jumping
Dan Neilson (UK)

Barrel Racing
Susie McConaghie (US)

Combined Driving
Sterling Graburn (US)

Quarter Horse Racing
Heath Taylor (US)

Thoroughbred Racing
Marty Wolfson (US)

Standardbred Racing
Mark Purdon (NZ)

How Flair Works.

FLAIR Strips are a drug-free horse health product. The self-adhesive strips enhance equine health by gently holding open your horse’s nasal passages during physical exercise. The Strips have a spring-like action that opens and supports nasal passages while the special adhesive, which is designed to resist sweat and dirt, hold the strip firmly and comfortably in place.

 

Packaging.

The original FLAIR Strips were black in color. In 2009, a new white color was introduced. At that time new packaging was deemed necessary to showcase the new color of the product, as well as include detailed application instructions. The new package design includes a removable template that allows the user to place the FLAIR Strip in the exact location on the horse's nose, and also sports improved branding of the product on the front of the package.

 
 
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