Friendly body care



me & lee is a fledgling cosmetics company founded on the principal that reducing the chemicals we use on our bodies will lead to healthier lives. Owner and founder, Ruth Madeja, has decades of experience with large cosmetics companies and recently began this new endeavor after her mother passed away from cancer. Beliving that the chemicals we use and consume have the potential to impact our lives in harmful ways, she spent months researching, sourcing and testing natural ingredients. With five products in the current line-up, and more on the way, high-end health spas are eagerly adding this brand to their shelves.

Keep an eye on this micro-brand with big ideas.

diddleysquat

From business cards to sales collateral, and label design to hang tags, the work for me & lee reflects the company's core philosophy on keeping things simple. For me & lee, labeling needed to reflect the freshness of the concept and communicate the natural qualities of the brand. The minimalist approach to copy also reinforces the brand's effort to strip out what is unnecessary. Even the social media presence is intended to drive home the idea of the fact the me & lee products don't have diddleysquat in them.

 
 
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