Are you in it?

If not - you should be! Yes, we mean it! A few words of advice - free of charge.

 

1. Email will be used less for personal communications, as social media provides a better platform for communicating among friends and family.

 

2. Social media is simply another set of tools in our marketing toolkit.

 

3. Social media must be part of an overall marketing plan.

 

4. The more you participate, the greater the return.

 

5. Just because you can, doesn't mean you should.

 

6. There is a difference between the various social media platforms, each should be used according to their strength and purpose.

 

7. Respect the audience.

 

8. Tell the truth.

 

9. Be authentic.

 

10. Experiment, measure, analyze, refine, repeat.

The future is here!

But don't take our word for it. This infographic explains it all, courtesy of Microsoft Tag.

 

 

When was your last facelift?

Your website is the one piece of online real estate that you own. You have complete control over it. And if nothing has changed in the last 30-60 days, it's out of date. Gone are the days of putting up a website and sitting back to wait for the cash register to ring. Today's SEO world rewards sites that post frequent updates and facelifts. This doesn't need to be a wholesale make-over, but simple upgrades and improvements will pay off with a more engaged and interested set of visitors, and search engines that favor your site.

 

We build sites from $5,000 - $100,000+. E-commerce to B2B. If you want to administer your own site, we can accommodate that as well. We help clients navigate the mysteries of website development, as well as website management and SEO.

P.O.E.M.

No, we aren't poets. But if you don't know what this stands for (paid, owned and earned media), then we need to talk. Today's splinternet world is more challenging for media planning and buying than ever before. You need someone on your side that is experienced evaluating all types of media, and can recommend the best mix for your business to provide the greatest rate of return.

 

On top of the planning, you need a hard negotiator. Many small and medium businesses think they can do their own media planning and buying. Think about the advantages of having a third-party negotiate on your behalf. It's a little like the good-cop, bad-cop routine. You get to be the good cop. We're the bad cap. And we're really good at it. We'll get you your ad space, plus we'll get you all kinds of p.r. opportunities and no-cost added-value. From syndicated television and national print ads, to Google Adwords, we plan it and buy it.

Branding & Positioning

Strategic creative, brand positioning, brand identity. Together, these form the foundation of all your communications. For more than a decade, we have helped establish new brands, and polish existing ones. Grounded in research, our branding work is designed to withstand the test of time, and stay relevant to your core target. This is more than a logo. It's a complete brand blueprint for moving your business into the future.

 

Design & Production

From sales collateral, corporate brochures and annual reports, to packaging and direct mail, we've done it. Effective branding and brand communications requires that all tools work synergistically to deliver a consistent message. This includes packaging, as well as employee communications. For specific examples of how we have effectively implemented this philosophy for our clients, contact us.