A new product category: mini-vault
TruckVault®, world's leading manufacturer of secure vehicle storage solutions, had a new product they wanted to introduce. Something unlike anything else on the market. It's a solid steel housing that holds a single shotgun, can be mounted to nearly anything, and secures with a 5-button, in-line lock. This product takes aim at the rapidly growing home defense market. The only options currently available for safely storing a firearm are trigger locks or gun vaults. This product offers a unique alternative.
We know that one secret to long-term success is being first. So rather than position this product as an alternative to either a tigger lock or a gun vault, we created a new product category: mini-vault.
This allowed us to be the only one available. Print ads, social media, packaging and promotions will carry out the position. We won't give too much away right now. Watch this campaign as it unfolds throughout the year.
Our creative team members are Maverick Engelhart and Jim Kanters.
