Social Media
Twitter, YouTube, del.icio.us, LinkedIn, MySpace, StumbleUpon, Digg....what’s a marketer to do? No, really. What should you do?
The world of social media and networking is changing — and fast. It can be overwhelming to try to understand all of the options and how to use them. So you've decided you need to get off the sidelines and participate. Great. One question — just who is managing it?
These are marketing tools, just like direct mail, advertising, and sales collateral. Everything you do that your target audience sees contributes to building your brand. Don't devalue the contribution that social media can make to your bottom line and your brand perception. Put these tools in the hands of a professional and see the difference it can make to your business.
10 Things to Know About Business Etiquette for Social Media
1. A business must have a valid, business reason to participate in social media.2. Social media is simply another set of tools for our marketing toolbox.
3. Social media must be part of an overall marketing plan.
4. There must be a strategic plan for including social media in your media mix.
5. The more you participate, the greater the return.
6. Just because you can, doesn’t mean you should.
7. Understand the difference between the various social media, and use them according to their strength.
8. Respect the audience.
9. Tell the truth.
10. Be authentic.