Not for sissies.
The founders of Gemini Sport Marketing, located in northern Minnesota, have been fishing since before fishing became cool. This pair of tournament-fishing twin brothers started their business out of a love for fishing and the business opportunities they saw as a result of their participation. Over the course of decades, the Glorvigen brothers have built a highly successful enterprise comprised of three business divisions:
apparel
programming
merchandise
Their proprietary products in each division, along with their tremendous ability to build relationships, have combined to yield a successful business platform.
Today, the company is redefining and rebranding itself under their flagship brand, Wired2Fish.
Wired2Fish consists of internet properties, television programming, video series and merchandise. Positioned as young, hip, savvy, and high energy, Wired2Fish taps into the mindset of their target with strong graphics and innovative approaches to communicating with anglers. This is no longer guys with smelly t-shirts and beer bellies. These are sophisticated angelers who spend serious dough on their rigs, their watercraft, and command high dollar sponsorships with major corporations.
Our work with Wired2Fish has continued for more than a decade as marketing and communications consultants, in addition to providing creative and production services, and media planning and buying.
